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Obsession Opium Yves Saint Laurent
Its not a matter of divorce but of asserting independence. Opium and Opium for men will each have their own publicity next spring. Advertising for this
fragrance, which raised eyebrows in 1995 when it originally came out, had until now banked on the notion of its being part of the "Opium
family". Today, Opium for men has taken off on its own: "which is why the visuals break with the mirror effect and are more masculine and
differentiated," explained Chrystel Abadie, international marketing director for Yves Saint Laurent Perfume and Beauty. The visual zooms in on the charismatic Alessandro Gassman, photographed in black and
white. In the over-impression: only the name of the perfume in blue letters and the
flacon. For the feminine version warm colors blend (ochre, brass, gold) together, setting the stage for the direct gaze of Nathalia
Semenova. This model also incarnates the Opium woman in a film shot in Pierre Charreau's Glass House.
"We wanted to stage the Opium experience," explains Chrystel Abadie. In a pulsating ambiance colored with discrete and subtle references to the Orient, the heroine fantasizes about a lover after having sprayed herself with the
perfume. Or maybe it's not a fantasy? The blades of a fan enable the viewer to see images of reality and the interior life... The spectator is taken in by this whirlwind and can no longer determine what is real or where the imaginary
begins.
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